Entries by Brittany

What is the Benefit of Outsourcing my Marketing?

“Should I be outsourcing my marketing?” This was a question asked of me recently at the trade show I attended last week. It came up during a discussion when I was asking manufacturers, “Who does your marketing?” Many said, “Oh yeah, we have a person in charge of that…” But it usually ended up being […]

St. Louis Personal Branding

Here are a few ideas that I shared in a recent St. Louis personal branding session at Product Camp St. Louis 2016. In thinking about personal branding, I talked about how important it is to be clear about who you are and what you have to offer. This can be difficult for some people, as […]

St. Louis Personal Branding, Digital Branding, and Innovation Conversations: A Recap of Product Camp 2016

This past weekend I had the opportunity to speak at Product Camp St. Louis, a conference filled with inventors, product managers, project engineers and other entrepreneurs. I actually spoke on three different topics as a St. Louis expert in personal branding, a professional from a digital branding agency, and as a catalyst for St. Louis […]

Speaker on Innovation

I’m so happy to announce that I have been asked to speak at the Principia Public Affairs Conference on March 24 through the 26th. This conference will focus on innovation, so I’ll be sharing stories about how we approached innovation include in companies like the ones I’ve worked for like LEGO and Miracle-Gro. Here’s the […]

Love Letter from a Client

Recently, I got an email from one of my private clients that made my heart sing. This was not a normal “testimony” from a satisfied customer. This was much more raw and heartfelt and touching. I don’t think it’s right to share his identity–the sentiment is so personal that I think it is best left […]

Branding Through Ideas

My focus is on personal branding, but the strategies I use come from the corporate marketing world. So I often get inspiration about how to help people build their personal brand by looking at what corporate brand managers are doing. This year’s Super Bowl afforded plenty of inspiration. The commercials that made the biggest buzz […]

Confidence in Branding (You)

I spent a great day with 1200 amazing women at the St. Louis Business Journal’s 10th Annual Women’s Conference. If you have an opportunity to go to the conference in your area hosted by the business journal in your area, I highly recommend that you attend. You’ll learn great information and connect with top business […]