I’m so excited—just learned I’ve been picked as one of the speakers for the Association of Funding Professionals (AFP) St. Louis’ 2014 Annual Conference. The title of the session I’ll be leading is “Turbocharge Your Fundraising: Getting Personal with Your Donor-Centered Fundraising.”
I’ve spent the past two years developing marketing programs for Jewish Federation of St. Louis, a large non-profit community development organization that raises millions of dollars for the St. Louis Jewish community…. and now I’m going to share that knowledge with others!
Here’s the description of the session:
No two fundraisers are the same, so why should your donor conversations come from a canned script? Add your personal branding touch to today’s best practices to take your fundraising to a whole new level. With case studies that show how being true to your brand can have a tangible impact on dollars raised, this session will teach you how to weave donor passions, your organization’s mission and your personal brand together for heart-to-heart conversations that move people to action!
Learn from a branding expert about how to connect with donors that share your passion to turbocharge your donor relationships, your communications efforts, and your overall fundraising results. Discover how to translate your brand in the most authentic—and effective—way possible! By learning what motivates your donors, you’ll be able to present your organization’s mission in a way that resonates. In this session, you’ll learn how to:
- Increase the authenticity and intensity of your donor conversations
- Relate on a more personal level to your donors
- Translate your brand authentically (even on mass appeals!)
- Tell motivating stories that donors want to hear
- Develop communications that are donor-centered and brand-centered at the same time
Tap into donor passions for the most meaningful long-term relationships
If you’re involved in a nonprofit, join me September 24 at the Renaissance Hotel at the St. Louis airport. If you register before July 31, you’ll get a discount off the registration fee.